Jessica Abercrombie
The Westin Kierland Resort & Spa, Scottsdale, AZ
Director of Public Relations
An award-winning PR and marketing professional offering nearly a decade of experience in agency, external and corporate communications across luxury travel and lifestyle industries, Jessica Abercrombie presently serves as the Director of PR & Marketing for The Westin Kierland Resort & Spa in Scottsdale, AZ. Abercrombie has had the honor of leading the integrated marketing and comms strategies for luxury hoteliers that include Four Seasons, The Peninsula Hotels, Relais & Châteaux, Hilton, Marriott International, Starwood Hotels & Resorts Worldwide (formerly), and a number of privately owned entities across the globe. Beginning her career in editorial at Esquire in NYC – where she learned the “Esquire way” of tying a shoelace and was published maybe one-and-a-half times at most – Abercrombie soon carved out a space in the high-net-worth market, where she now revels in the challenge of blending the best of IRL and digital efforts to drive cross-fertilized media, marketing and branding campaigns in support of revenue, business development, reputation management and stakeholder engagement goals.
